At the Immersive Lab (AP University of Applied Sciences and Arts Antwerp) we’ve developed a practical framework to guide creative teams working with AI. Sense, Sample, Shape, Stage structures the co-creation process into four phases: defining intent, exploring widely, curating and refining, and finally staging work in real-world contexts. A unique aspect of the framework is the Serendipity Capture Protocol, which treats “happy accidents” as a resource rather than noise. Drawing on case studies from art installations, design tools, and applied industry projects, the paper shows how exploration,...

Whitepaper – Legal Aspects This whitepaper summarises the fast-moving legal landscape around generative AI into practical guidance for creative organisations, sucha as agencies, studios, newsrooms, cultural institutions and freelancers. It explains the AI Act’s scope, roles (provider vs deployer) and risk-based duties, translating transparency and provenance obligations for synthetic media and deepfakes into concrete steps for creative workflows. It clarifies when AI-influenced outputs may attract protection (AI-assisted vs AI-generated), how human selection, editing and composition can be...

New kid on the block: FLOW Google launches Flow, a new AI filmmaking tool that integrates seamlessly with its most powerful in-house models: Veo, Imagen, and Gemini. Flow was built by and for creators, and focuses on exploring creative ideas through an intuitive, iterative, and visually powerful work environment. Users can create cinematic scenes, use their own assets, or generate new images via text prompts. Flow excels in consistency between shots, realistic physics, and cinematic quality. Thanks to the integration of Gemini, users can...

Choosing to use AI in your creative process is one thing, but making choices under the influence of AI… that can quickly become a slippery slope. With the federal elections just around the corner, we take a moment to consider the use of generative AI in political communication.

You may have noticed during our supervision groups and workshops that researcher Karen Pauwels has been working with polar bears and AI for some time now. Soon, it will become clear why: on June 4, her icy AI music video will premiere during the Video Experience Day at Kinepolis Brussels.

Vanaf september kan ook jouw bedrijf een playdate regelen in onze Creative AI Sandbox. Emmers inspiratie zelf mee te brengen; wij zorgen voor de nodige computerkracht en waterdichte beveiliging om in alle comfort te experimenteren met jouw generative AI-datasets. Maar wat is dat nu precies, zo’n Creative AI Sandbox?

On March 13, you gathered en masse in our research lab for a workshop on generative AI for video. Researchers Karen Pauwels and Jeroen Cluckers treated attendees to an overview of the available tools, practical prompt tips, and a challenging assignment.

OpenAI recently took an impressive step in the field of text-to-video with Sora. OpenAI's promise? Sora would generate highly photorealistic videos up to 1 minute long. Based on the examples shared, it seems to be living up to these high expectations and to be a major improvement over other text-to-video applications such as Runway Gen-2 and Pika.

Prompt: Can you provide an overview of the various AI flows for generating content? What is currently possible in terms of text-to-image, text-to-video, etc.?