From Workshop to Workflow: Exploring AI Video Production in Practice On 19 and 21 May, the Immersive Lab organised an ‘AI video production workshop’ as… Read More »From workshop to workflow: Exploring AI-videoproduction in practice
Let’s put it to the test! Choosing an AI tool today is about more than selecting the one with the most impressive output. For professional… Read More »Let’s put it to the test
New AI-tool? Check whether you can trust it first! New AI tools often seem ideal for creative work. They generate images, edit videos, write texts,… Read More »New AI-tool? Check whether you can trust it first!
How do you prove that you are the maker when you use AI? You use AI to explore ideas, generate images or write texts. But… Read More »How do you prove that you are the maker when you use AI?
Nearly 9 out of 10 video companies now use AI One technology that has had a clear impact on the video sector in recent years… Read More »Nearly 9 out of 10 video companies now use ai
General World Models Guidance Group no. 2: Exploring the Future of AI Driven Content Creation On May 11, researchers, creative professionals, media companies, and technology… Read More »Recap: Guidance groupmeeting 2 (May 11th, 2026)
Under the theme of the third edition of TINCfest: ‘Let’s TINC Beyond’, researchers from the Immersive Lab explored the future of video, image making and… Read More »Let’s TINC Beyond
Whitepaper – Legal Aspects This whitepaper summarises the fast-moving legal landscape around generative AI into practical guidance for creative organisations, sucha as agencies, studios, newsrooms,… Read More »Whitepaper – Legal Aspects
At the Immersive Lab (AP University of Applied Sciences and Arts Antwerp) we’ve developed a practical framework to guide creative teams working with AI. Sense, Sample, Shape, Stage structures the co-creation process into four phases: defining intent, exploring widely, curating and refining, and finally staging work in real-world contexts. A unique aspect of the framework is the Serendipity Capture Protocol, which treats “happy accidents” as a resource rather than noise. Drawing on case studies from art installations, design tools, and applied industry projects, the paper shows how exploration, iteration, and structured chance can turn AI into a genuine creative partner.
New kid on the block: FLOW Google launches Flow, a new AI filmmaking tool that integrates seamlessly with its most powerful in-house models: Veo, Imagen, and Gemini. Flow was built by and for creators, and focuses on exploring creative ideas through an intuitive, iterative, and visually powerful work environment. Users can create cinematic scenes, use their own assets, or generate new images via text prompts. Flow excels in consistency between shots, realistic physics, and cinematic quality. Thanks to the integration of Gemini, users can…