New kid on the block: FLOW
Google launches Flow, a new AI filmmaking tool that integrates seamlessly with its most powerful in-house models: Veo, Imagen, and Gemini. Flow was built by and for creators, and focuses on exploring creative ideas through an intuitive, iterative, and visually powerful work environment. Users can create cinematic scenes, use their own assets, or generate new images via text prompts.
Flow excels in consistency between shots, realistic physics, and cinematic quality. Thanks to the integration of Gemini, users can prompt in plain language, while Imagen generates images and Veo translates them into videos. Flow also offers camera control, a scene builder with smooth transitions, and an asset manager to manage your ingredients. On Flow TV, creators can learn from other clips, including accompanying prompts and techniques.
Flow is the successor to Google’s VideoFX experiment and is now available to AI Pro and AI Ultra subscribers in the US. (Initial experiments in the Immersive Lab are coming as soon as Flow becomes available in Belgium!). The ‘Ultra’ version even includes early access to ‘Veo 3’, including audio generation such as ambient sound and dialogue. ‘Flow’ clearly targets professional workflows, but remains accessible to beginners. By collaborating with filmmakers in an early testing phase, Google was able to tailor the platform to their needs.
Will Flow be the game changer in AI video production? The foundations certainly seem to be there.