At the Immersive Lab (AP University of Applied Sciences and Arts Antwerp) we’ve developed a practical framework to guide creative teams working with AI. Sense, Sample, Shape, Stage structures the co-creation process into four phases: defining intent, exploring widely, curating and refining, and finally staging work in real-world contexts. A unique aspect of the framework is the Serendipity Capture Protocol, which treats “happy accidents” as a resource rather than noise. Drawing on case studies from art installations, design tools, and applied industry projects, the paper shows how exploration, iteration, and structured chance can turn AI into a genuine creative partner.